photos  :    Nilaya Sabnis

photos Nilaya Sabnis

Cointreau


The Art of La Soirée Tour Launch

june 2016


For the launch of Cointreau’s The Art of La Soirée 2016 Tour, The Gathery worked closely with the landmark French house and the New York-based jewelry designers behind Dannijo to transform a raw space in Chelsea into a fantastical indoor garden. Guests entered through a custom trellis covered in blooms leading to four distinct environments designed to entertain and educate attendees on Cointreau’s on-going soirée initiative. Anchored by L’Orangerie – a custom central bar fashioned as a larger-than-life orange tree – our four interactive gardens punctuated specific approaches to entertaining, from a lavender field featuring a rotating banquet tasting dinner party to a french-inspired country kitchen where consumers had the opportunity to create their own cocktail concoctions. 


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Brand Strategy and Planning
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