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  photo credit : Chris Swoszowski

photo credit: Chris Swoszowski

Girlboss


Girlboss Rally Los Angeles

May 2018


Capitalizing on the creative identity The Gathery established and developed for the inaugural Girlboss Rally, our team continued to solidify the now recognizable visual language of the rally through a reinterpretation of select design elements for the brand’s third rally. Hosting over one thousand women and twenty panels, we transformed our venue into a welcoming and empowering universe for all girl bosses in attendance.

Highly photogenic sets, created for past rallies, were reconfigured and reimagined to reflect the brand’s new online hub. Three dimensional messages, panes of full bleed colors, sophisticated and bold font combinations and layered photography were some of the elements meant to manifest the recently launched portal into an immersive experience.

Sponsors ranging from Google to Sephora where cleverly interwoven into our design with dedicated activations found in the common areas while on-stage programming was once again captured to make the experience available digitally for audiences across the globe.


Services


Brand Strategy and Planning
Creative Direction
Experiential Design
Art Direction
Graphic Design
Custom Fabrication
Event Management and Production
Talent Management
Video and Photo Production