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  photos  :   Ryan Kobane

photos Ryan Kobane

PopSugar


Give Joy Shop

december 2017


To kick-off the holiday season, The Gathery partnered with PopSugar and Kohl’s to create a surprising one-day activation intent on bringing back the joy in gift giving. Held at the busiest commuter hub in Manhattan, The Oculus, the surprising contemporary-designed shop married the whimsical and trendsetting tone of the millennial-minded online destination with the wide assortment of holiday offerings found at the mass retailer to generate a unified and connected consumer experience aimed at helping shoppers conquer their holiday wish list.

Within the experience, guests enjoyed a custom sugar-cane draft bar serving delicious peppermint cold brews, four stylish shop-able vignettes curated with the editorial team at PopSugar and a custom “Wish List Generator” digital interface which helped guests identify gift ideas for their loved ones. A sing-a-long photo booth invited guests to record their favorite carols and a harmonious a capella quartet helped spread the holiday spirit to over nine thousand visitors.


Services


Brand Strategy and Planning
Creative Direction
Art Direction
Experiential Design
Custom Fabrication
Event Production and Management
Point of Sale and Retail
Web and Digital Design