H & M
In celebration of the retail giant’s 2015 summer collection, we developed an event inspired by popular beach hangout, The Rockaways, bringing its urban surf flair to the heart of Williamsburg. A partnership with zine Rockaway Summer provided a collaboration with local artists who in turn created limited edition prints as takeaways for guests. Guests also enjoyed a pop-up boutique, a live model presentation and tunes by Atlanta de Cadenet.
Brand Strategy & Planning