H & M

Summer Showcase

Summer 2015

In celebration of the retail giant’s 2015 summer collection, we developed an event inspired by popular beach hangout, The Rockaways, bringing its urban surf flair to the heart of Williamsburg. A partnership with zine Rockaway Summer provided a collaboration with local artists who in turn created limited edition prints as takeaways for guests. Guests also enjoyed a pop-up boutique, a live model presentation and tunes by Atlanta de Cadenet.

Services

Brand Strategy & Planning
Creative Direction
Art Direction
Experiential Design