In tandem with the launch of Method’s bold “Fear No Mess” campaign, The Gathery developed a surprising consumer pop-up experience nestled in the heart of New York’s vibrant Meat Packing district. The Method Laundrette welcomed guests for three days offering the public free laundry service - compliments of Method and exclusive partner Cleanly – and interactive activities including a spin art laundry machine. The experience kicked-off with a glow-in-the dark VIP party featuring tunes by DJ May Kwok and energetic dance performances by New York nightlife fixtures.
Brand Strategy and Planning
Web and Digital Design
Event Production and Management