Method

Method Launderette

September 2016

In tandem with the launch of Method’s bold “Fear No Mess” campaign, The Gathery developed a surprising consumer pop-up experience nestled in the heart of New York’s vibrant Meat Packing district. The Method Laundrette welcomed guests for three days offering the public free laundry service - compliments of Method and exclusive partner Cleanly – and interactive activities including a spin art laundry machine. The experience kicked-off with a glow-in-the dark VIP party featuring tunes by DJ May Kwok and energetic dance performances by New York  nightlife fixtures. 

Services

Brand Strategy and Planning
Creative Direction
Art Direction
Experiential Design
Custom Fabrication
Web and Digital Design
Event Production and Management