w hotels

Queer Me Out

june 2017

A sense of togetherness is at the core of the LGBTQ movement. Celebrating intersectionality and driven by inclusivity, the community continues to expand as discussions surrounding gender slowly reshape our traditional notions of sexuality and identity. With that in mind, The Gathery envisioned and produced a new global campaign for W Hotels Worldwide in tandem with the launch of the latest speaker series we developed aimed at celebrating the community while amplifying important and timely topics that impact them.

The campaign was shot by New York-based photographer Danielle Levitt, whose celebrated work primarily focuses on American youth culture including members of the LGBTQ community. Our hand-selected cast included contemporary artist Raul de Nieves, poet and activist Trae Harris, transgender model Avie Acosta and performers Justin Bond and Cakes da Killa amongst others.

The initiative kicked-off with three events in American markets and will hit all 48 W Hotel locations across the globe.

Services

Brand Strategy and Planning
Creative Direction
Experiential Design
Art Direction
Graphic Design
Custom Fabrication
Event Production and Management
Visual Merchandising