Renaissance Hotels

Esmeralda Press Trip

January 2020

In January 2020, Renaissance Hotels invited international media and influencers to experience the newly transformed Renaissance Esmeralda Resort & Spa in Indian Wells, CA. The three-day highly-curated itinerary served as a profound opportunity to connect with design, travel, lifestyle, culture, and trade media and immerse guests in the brand values, including unexpected design, spontaneous discovery and unique connection with local landscape — all with a particular intent to spotlight the brand’s celebrated signature evening rituals.

Through a meticulous edit of Indian Wells and the Palm Desert, The Gathery flipped the script on the common misconception that Palm Springs is the only destination to sip and see in the Valley. With no detail spared, the itinerary leveraged intriguing use of traditional space for atypical activity and indigenous personalities peppered throughout the guest’s experience (Lucille Ball) with each day a new act in the storytelling of Renaissance Esmeralda and the brand’s dynamic new positioning. An eclectic selection of activities embodied the brand’s high/low mix pillar and spanned from elevated dinners at the on-property olive grove and evenings at the spa to a visit to the International Banana Museum and the San Andreas Fault via vintage open-air jeeps while discovering the neighborhood. 

Services

Brand Strategy and Planning 
Creative Direction 
Experiential Design 
Art Direction 
Graphic Design 
Custom Fabrication 
Event Management and Production