Sound by SoulCycle Los Angeles
True to its DNA, SoulCycle disrupted the fitness, health and wellness industry with its newly unveiled Sound by SoulCycle program – an unprecedented series of concert meets ride experiences that brought the world’s most exciting artists to fans across the country to transform their mind, body and soul.
In partnership with The Gathery, the hit program was elevated to new heights with a fresh visual identity, an immersive traveling event series and an all-encompassing campaign narrative of finding your sanctuary on the dance floor. Master Instructor, Angela Davis, and GRAMMY award-winning artist, Ciara, performed a full live set to 48 riders while 500 invited guests cheered on.
Brand Strategy and Planning
Event Management and Production