For over 20 years, Starwood Hotels has provided unmatchable hospitality through its iconic global properties. With its recent acquisition, the hotel giant launched a celebratory campaign, Starwood Proud, to commemorate the people who have made the brand an astounding success. To mark the launch of the initiative and this new chapter for the hotel company, The Gathery developed and produced a suiting send-off at the company’s headquarters in Connecticut. For one night only, we brought to life “The Grand Starwood Hotel”, a fictional setting that combined Starwood's eleven hotel brands under one roof. From cocktails inspired by the historic St. Regis Hotel and lavish food interactions, to a private concert featuring indie-rock band St. Lucia, the evening celebrated the devoted employees who have created and sustained the category-redefining corporation.
Brand Strategy and Planning
Event Management and Production
Talent Booking and Management