w x cfda

CFDA London Showcase

April 2016

W Hotels welcomed all 3.0 CFDA {FASHION INCUBATOR} designers to their London property for a final showcase as a celebration of the successes rendered throughout the two-year program. This was the first time W Hotels presented a collective showcase abroad providing the ultimate opportunity to highlight the depth of the on-going partnership to international influencers and media while connecting participating designers with key players in an important and vibrant market.

The celebration, held during the course of four days, included activities ranging from press appointments and intimate dinners to an exclusive keynote panel featuring Diane von Furstenberg and Mary Katrantzou. The events culminated with a fashion presentation that took over the main floor of the Leicester Square property. Our design, derived by the contemporary interiors of the hotel where also inspired by the organic and free-form architecture of the late Zaha Hadid. Our showcase featured two main installations — the first devoted to each of the designer’s global inspiration trips inclusive of a limited edition MAC Cosmetics collaboration developed for the occasion, while the second highlighted designer’s current Fall/Winter '16 collections.

Participating brands included: A Peace Treaty, Dezso by Sara Beltrán, Isa Tapia, Kaelen, Kara, Katie Ermilio, Lucio Castro, 
Misha Nonoo,  Nomia and Orley. 

Services

Brand Strategy and Planning
Creative Direction
Art Direction
Experiential Design
Custom Fabrication
Event Management and Production
Model Casting and Styling