"29Rooms" 10th Year Anniversary
An Instagram wonderland developed with Refinery29 for its tenth anniversary celebration, 29Rooms, was a three-day art installation that welcomed over 8,000 visitors during its operations. Inspired by trends and the content often found in its editorial pages, we collaboratively developed and designed twenty-nine highly interactive environments that allowed guests to experience the online portal like never before. We curated and engaged twenty-nine artists and artisans to transform each room into an immersive work of art. The program rendered over one billion impressions.
Brand Strategy & Planning