(avec amour) Launch Event
Following the success of the 2018 global marketing initiative Au Soleil, The Gathery was tasked to develop and create a new worldwide program for Le Méridien surrounding the season of love. (Avec Amour), a playful and seductive platform, invited guests to learn the language of love while sustaining the brand’s core value of savoring the good life. From the tag line to a global tool kit, the 360-degree project insured properties around the world could opt-in in different scales.
For the campaign’s launch, we reimagined the quintessential Parisian café. The experience highlighted the brand’s exclusive partnership with La Bouche Rouge and Atelier Doré by presenting a special edition of the ruby red lipstick to media and influencers within the broader context of the (avec amour) campaign. The initiative’s light-hearted identity was seamlessly woven throughout the design from a newsstand and pastry counter to love letters guest’s scribed and mailed on-site. Effervescent Kir cocktails, decadent chocolates and a seasonal soundtrack by Nouvelle Vague showcased the cornerstones of the global campaign.
Brand Strategy and Planning
Event Management and Production