Le Méridien

(avec amour) Launch Event

March 2019

Following the success of the 2018 global marketing initiative Au Soleil, The Gathery was tasked to develop and create a new worldwide program for Le Méridien surrounding the season of love. (Avec Amour), a playful and seductive platform, invited guests to learn the language of love while sustaining the brand’s core value of savoring the good life. From the tag line to a global tool kit, the 360-degree project insured properties around the world could opt-in in different scales.

 For the campaign’s launch, we reimagined the quintessential Parisian café. The experience highlighted the brand’s exclusive partnership with La Bouche Rouge and Atelier Doré by presenting a special edition of the ruby red lipstick to media and influencers within the broader context of the (avec amour) campaign. The initiative’s light-hearted identity was seamlessly woven throughout the design from a newsstand and pastry counter to love letters guest’s scribed and mailed on-site. Effervescent Kir cocktails, decadent chocolates and a seasonal soundtrack by Nouvelle Vague showcased the cornerstones of the global campaign.

Services

Brand Strategy and Planning
Creative Direction
Experiential Design
Art Direction
Custom Fabrication
Event Management and Production
Photo Production