The Gathery was challenged to turn the season of love into an evergreen global initiative that was rolled out across their global portfolio. With the creation of a playfully seductive brand identity, we brought (avec amour) to life by inviting guests to learn the langue de l’amour while lingering in Le Méridien's brand ethos of savouring the good life.
For the launch, The Gathery reimagined the quintessential Parisian activity of lingering in the café. The clever experience highlighted the brand's exclusive partnerships with La Bouche Rouge and Atelier Doré, where we presented a special edition rouge lipstick to media and influencers within the broader context of the (avec amour) campaign. The campaigns light-hearted brand identity was woven throughout our café d’amour, where all the details of café culture had been reinvented – from the newsstand to the pastry counter; from love letters guests scribed to fire extinguishers that delivered video content. Effervescent kir royal cocktails, decadent chocolate experiences, and a seasonal soundtrack by Nouvelle Vague showcased key campaign components live at the event for guests to enjoy (avecamour).
Brand Strategy and Planning
Event Management and Production