photos : Chris Swoszowski

photos: Chris Swoszowski


Runway to Red Carpet Showroom

February 2018

Understanding the commercial impact of red carpet culture for emerging American fashion brands, The Council of Fashion Designers of America launched an initiative surrounding award season in Los Angeles to showcase the collections of sixteen designers in a dedicated by-appointment only showroom at Fred Segal on Sunset Boulevard.

Inspired by Fred Segal’s recognizable hedged façade and Hollywood Art Deco architecture, The Gathery created a welcoming environment that enveloped guests in a luxurious setting entirely decorated in emerald green. From plush upholstered seating and prominent brass fixtures to a custom-hedged wall surrounding its perimeter, The Green Room provided a one-stop shop for key celebrity stylists as they sought out the best looks for their high-powered celebrity clientele.


Brand Strategy and Planning
Creative Direction
Experiential Design
Art Direction
Graphic Design
Custom Fabrication
Event Management and Production
Photo Production