H&M

Mantsho Collection Launch

August 2019

At the core of H&M’s fashion collaboration with South African brand, Mantsho, was the spirit of century-old traditions all brought to life through beautiful patterns and effortless silhouettes. 

In celebration of the collection’s ethos, The Gathery created an intimate press preview event that showcased the breadth and spirit behind the line-up brought to life through various mediums and methods. Like the designer, we took something traditional and expected, and played with scale, materials and proportions to give it a simple yet effective twist.

The design pulled inspiration from the color tones found in South African architecture, the textures of the unmistakable landscape represented in our lounge spaces, and the vibrant music and unique tastes of its local cuisine.

Services

Brand Strategy and Planning
Creative Direction
Experiential Design
Art Direction
Graphic Design
Custom Fabrication
Event Management and Production