H&M

H&M x Moschino Pop-up

November 2018

H&M’s anticipated annual designer collaborations have produced one successful collection after another - from Margiela and Alex Wang to Versace and Lanvin - the fashion-forward retailer never seizes to honor their commitment to mass-inclusiveness bringing stylish fans closer to the brands they love.

 For its latest collaboration, H&M x Moschino, The Gathery created a highly-immersive pop-up at H&M’s Fifth Avenue flagship inspired by the brand’s pop-culture obsessed designer Jeremy Scott. Mining the desire for highly-consumable consumer-generated content and referencing the colorful cultural pastiche omnipresent in the collection, we developed and produced a larger-than-life installation where guests could step into the latest campaign. Entering a giant retro-television, visitors where prompted to choose a custom animated background inspired by the collection’s bold prints where they could instantly create highly-shareable videos that helped tease out and build momentum surrounding the collection’s launch date.

Services

Brand Strategy and Planning
Creative Direction
Experiential Design
Art Direction
Custom Fabrication
Custom Digital Animations
Event Management and Production