Au Soleil NYC Halo Event
Wandering without any specific place to go but with only the desire to discover, the flâneur seeks inspiration in unexpected places. Leaving no stone unturned and no corner unexplored, she stumbles upon hidden gems in every destination from the beaches of Monaco to the streets of Paris, creating perfect sun-soaked memories everywhere she goes.
Taking this story and turning it into reality, Le Méridien Hotels and The Gathery invited fellow flâneurs to mark the coming of our favorite season and stumble upon the city’s newest and best kept secret – a small corner of the city where a hidden garden is transformed for one night only and opens up to an unforgettable evening. Inspired by the bohemian jaunt Derriere in Paris, our guests were able to savour the good life one bite, one sip, one song, and one dance at a time to kick off the annual programme before it is reborn around the world at the brand’s other global destinations.
Hidden behind a terraced wall on a crowded SoHo street in New York City, guests paused from everyday life ro relish in a lush private garden bistro-come-cabaret. Within its walls, the steps to a perfect day au soleil are laid out – where cuisine, music, and beauty swirl together under the city to, forever a well-worn memory where guests can always escape to summer once again.
Brand Strategy and Planning
Event Management and Production