Le Méridien

Malin + Goetz Press Launch

May 2018

To celebrate the launch of Le Méridien’s newest fragrance, LM 002 by Malin + Goetz, The Gathery created an environment rich in storytelling by developing an atelier inspired by a fictional jet-setting female entrepreneur named Émelie. The light-filled studio hosted top-tier media for intimate deskside appointments where curated décor, artwork, displays, furnishings and hospitality embodied the core tenants of the French hotel brand.

Inspired by the coastal roads across the Mediterranean, the scent perfectly complemented the brand’s summer programming and provided an opportunity to highlight the launch of Le Méridien’s global summer soirée program: Au Soleil.

Services

Brand Strategy and Planning
Creative Direction
Experiential Design
Art Direction
Graphic Design
Custom Fabrication
Event Management and Production
Photo Production