photos : Ryan Kobane
photos : Ryan Kobane

photos: Ryan Kobane


Popsugar + Kohl’s

September 2018

Taking cue from the newest PopSugar and Kohl’s campaign, The Gathery offered a glimpse into the life of  the strong confident campaign talent  by allowing shoppers to step into their world.

Creating a playful street scene – a cross between San Francisco’s famed painted ladies and Brooklyn’s brownstones – the collection came to life in a series of everyday moments contextualizing the PopSugar-designed trends. Our PopSugar storefront was treated with the signature campaign stripes, at varying widths, dimensions and applications creating an elevated and attention-grabbing façade.

The series of brownstones showed 3D flat-lay boxes revealing seven key fashion trends, while "corner stores" offered a Kohl’s cash wheel game and a customization station. The check-out was created from a bicycle cart staged in the middle of our fictitious street scene.


Brand Strategy and Planning
Creative Direction
Experiential Design
Art Direction
Graphic Design
Custom Fabrication
Event Management and Production
Photo Production