HBO

Sharp Objects Series Premiere

June 2018

To celebrate the premiere of HBO’s latest binge-worthy thriller, Sharp Objects, The Gathery designed and produced an exclusive influencer screening that transported guests to the universe of the Crellin family.

Held at the Bowery Terrace in downtown New York, we transformed the venue by creating several highly photographable and experiential touch points that laddered back to the show’s recurring motifs and symbols. Guests were welcomed to explore cryptic installations during cocktail hour designed to pique their excitement surrounding the showing of the series’ first episode. Each installation cleverly referenced characters or plot lines soon to be revealed with the premiere – from a curb-side police car completely overrun by blooms and a scale maquette of the Crellin family home to a garden buffet serving Southern-inspired punches. Thematic tunes culled right from the shows soundtrack kept guests entertained all evening while a custom flower bar ensured guests left with an elegant reminder of the shows launch date.

Services

Brand Strategy and Planning
Creative Direction
Experiential Design
Art Direction
Graphic Design
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Event Management and Production
Talent Management
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