Snap Partner Summit
In 2019, Snap Inc. hosted its inaugural development conference taking the traditional tech industry staple and turning it on its head. Focusing on the thriving Snap community, the one-day event broke the fourth wall and celebrated the incredible power of their community of AR creators.
The one-day event, developed and produced by The Gathery, featured a wide range of curated programming - from new technology announcements to intimate breakout sessions - all meant to connect and inspire Snap users. Intriguing installations, innovative virtual reality activations, gaming stations, AR Easter eggs and captivating design enveloped guests in the Snap universe and generated the perfect environment for breakthrough headline-making announcements of the launch of Snap Games and their anticipated partnerships with Disney, NBL and others.
There was no room for passive viewing at Snap’s conference, instead we invited the one thousand creators, media, influencers and collaborators to discover, connect and create during the one-day summit through a multi setting experience held at Los Angeles’ Lot Studios.
Brand Strategy and Planning
Event Management and Production