W Amsterdam Pre-Launch
In celebration of W Hotel’s newest European portfolio property, we developed a summertime experiential platform that brought a taste of the Amsterdam hotel to key global markets. Inspired by select iconography found in the canal city – from its hausboots and bikes to its music scene and culinary landscape – we created a sunset cocktail party held at New York’s riverside hangout Grand Banks. Guests were welcomed onboard by a fleet of custom-uniformed model sailors sporting the original brand mark generated for the program. On deck, attendees enjoyed tunes by DJ Mia Moretti and a delectable menu of oysters, champagne and bitterballen as the sun set over the Hudson.
Brand Strategy & Planning