photos  :   Chris Swoszowski

photos Chris Swoszowski

Video Courtesy of W Hotels Worldwide

W Hotels

W Las Vegas Grand Opening

march 2017

In celebration of the grand opening of W Hotels Las Vegas, The Gathery developed and produced an event series that captured the vibrant energy of the storied destination. Inspired by the property’s distinct accents, our design married references of mid-century architecture, the surrounding desert landscape and the golden age of casinos. Striking custom neons lined the portico brightening the hotel’s entrance where glamorous showgirls ushered guests to the newly unveiled property. The hotel’s main ballroom was transformed into a desert escape with VIP areas surrounding the room and designed as private poolside bungalows fashioned in custom stripped fabrics. A glittering stage, built out of gold paillettes, evoked high-roller poker chips and provided the quintessential backdrop for evenings three acts: a DJ set by Coco & Breezy, a brassy performance by Lady Rizo and a contagious finale by dynamic Brit pop electronic sensation, AlunaGeorge.


Brand Strategy and Planning
Creative Direction
Art Direction
Experiential Design
Custom Fabrication
Event Production and Management
Talent Booking and Management
Photo Production