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W Hotels

W Style Lab

December 2016

In December 2016, The Gathery partnered with W Hotels to create an exclusive holiday pop-up store. The initiative, designed to expand the brands support of new/now/next fashion beyond its celebrated program with the CFDA {Fashion Incubator}, brought its signature take to the world of retail for the very first time. W Style Lab featured the collection of 12-emerging designers hand selected by celebrated fashion consultant Sarah Easley. The five week pop-up experience featured special programming inclusive of an intimate W What She Said panel featuring style mavens Rachel Zoe and Jenna Lyons, designer gatherings and an unveiling ceremony celebrating the 6th anniversary of CFDA jewelry brand, K/LLER.  


Brand Strategy and Planning
Creative Direction
Art Direction
Experiential Design
Point of Sale and Retail
Custom Fabrication
Event Management and Production