W Hotels

CFDA Fashion Incubator Program

May 2015

For the CFDA, we have recently developed smart modular sets that can be used time and again by participating designers for member showcases held often at the Council’s headquarters in Soho. The necessity to generate a modular and functional set that was also in line with the CFDA’s clean aesthetic was an important undertaking in order to maximize non-profit's success while providing each designer equal opportunity to showcase their goods. The end results are minimal set pieces that play with reflections, transparency and texture through the use of acrylic, mirror and stone.

Services

Brand Strategy and Planning
Creative Direction
Art Direction
Visual Identity
Experiential Design
Event Production and Management