photos : Drew McClellan

photos: Drew McClellan

w Hotels

Smartwater Sparkling Launch

December 2015

Attending guests at the Los Angeles dinner for smartwater’s sparkling water discovered a room transformed by an installation fashioned entirely out of balloons. Our materials referenced the new product’s effervescence while creating a transportive environment that blended W’s inimitable brand aesthetic and smartwater’s sleek bottle design. Renowned chef Roy Choi developed a menu to supplement the purity and of the sparkling beverage.


Brand Strategy & Planning
Creative Direction
Art Direction
Experiential Design
Event Production & Management
Photo Production