LE Miami 2016
During this year’s LE Miami Convention, W Hotels hosted an event for five-hundred guests at its celebrated South Beach property to commemorate the recent opening of its latest Mexican escape, W Punta de Mita. Our design — informed by the vibrant tropical hideaway — included references to the gypset watering holes of surf destination Sayulita and traditional artisanal practices of the Riviera Nayarit. Borrowing elements from the property’s design, our event was anchored by a Huichol patterned stage built at the center of the Wet Deck’s pool. Guests were welcomed by a cast of handsome surfers in custom wet suits and flash tattoos offering attendees a refreshing tequila drink. At the Grove, a photo booth tended by a drag performer dressed as Frida Kahlo was fashioned to mimic the property’s unique papel picado accents. Throughout the evening, a slew of surprises took the main stage, from a procession that included fire breathers and electric drummers to an intoxicating DJ set by Burning Man sensation, Erica Rhone, immersing guests in W’s unmistakable breed of leisure.
Brand Strategy and Planning
Event Management and Production
Model Casting and Styling