LE MERIDIEN

Au Soleil

may 2023

Le Méridien’s hero programme, Au Soleil, continues to evolve, celebrating the leisurely aspects of the summer season, including perfect sunscreen, the ease of golden hour, and of course, a glass of crisp rosé. Engaged to revitalize the signature programme with a new offering inspired by Whispering Angel for thousands of summer-seekers across the globe, The Gathery conceptualized Au Soleil’s programming and premiere food and beverage offering in the form of rosé sorbet in partnership with social media's favorite chef and tastemaker Meredith Hayden.

To capture the partnership development and the creation of the rosé dessert and signature sidecar service, The Gathery lead a bespoke content trip for the brand and chef talent in Provence and Monaco. To celebrate the launch, we invited a cohort of international media and influencers to Le Méridien Lav in Split, Croatia to Savour the Good Life and be the first to taste the rosé sorbet and experience the brilliant sidecar service.

Programming included curated experiences at Le Méridien Lav’s and Split’s premier restaurants, a branded boat outing to explore the Dalmatian Coast, and a grand launch party featuring international DJ talent to celebrate and kick off summer.

Services

Brand Strategy & Planning
Creative Direction
Experiential Design 
Advertising: Digital
Copywriting 
Graphic Design 
Custom Fabrication 
Web & Digital
Event Management & Production
Video and Photo Production
Product Development