bombay

Holiday Window Display

december 2021

Bombay Sapphire recognizes that barriers to showcasing and expressing creativity are increasing and many expressionists, who are also Bombay’s brand enthusiasts, continue to seek positive influences that spark ideas and inspiration no matter the season.

Together with Bombay Sapphire, The Gathery reinterpreted the classic New York holiday window display to celebrate creativity and self-expression. Each window – elaborately bringing a third dimension to Shavanté Royster’s exclusive commissioned bottle artwork – was also a space for live entertainment.

The resulting three windows were exceptional installations unveiled to the media and consumers with a series of in-window performances featuring the work of artist Shavanté Royster, dancer Nicole Von Arx and fashion designer Romeo Hunt. Running for the two weeks preceding Christmas, the windows not only entertained and sparked creativity, but also drove customers to experience seasonal joy with Bombay via digital expressions easily accessed through QR codes.

Services

Brand Strategy and Planning
Creative Direction
Experiential Design
Advertising: Print and Digital Copywriting
Graphic Design
Illustration
Custom Fabrication