cb2

Experience Delivered

august 2022

In the summer of 2022,. CB2 launched a series of collaborations to drive innovation in their brand expression and customer experience. To celebrate their evolved vision and positioning “design to covet”, we designed two seeding kits for the Lawson-Fenning and Azeeza collections that created an authentic brand moment across social channels that generated awareness and buzz at launch for each collaboration. Exterior mailers were uniformed in construct, creating an evergreen boxing strategy for CB2 while graphic treatments, color ways and design touches inside highlighted each collection’s ethos and products.

Each collection was fully expressed in ways that teased the five senses, especially through color and texture, but also when appropriate, through taste, smell, and even sound. Real physical materials brought unique elements of each collection to life, while functioning as a physical container in which gifting pieces from CB2 were neatly displayed.

Services

Brand Strategy and Planning
Creative Direction
Graphic Design
Custom Fabrication and Engineering
Product Development