CB2

Lawson-Fenning Launch

May 2022

CB2 launched their latest collaboration collection with the California design duo Lawson-Fenning in May of 2022.  Tastemakers, media and trade gathered at a private home in Beverly Hills, Los Angeles to get a first-look at the new collection.

Using the Lawson-Fenning catalog as our hero point of inspiration, The Gathery transformed a modern California hillside escape into the Lawson-Fenning Home. By integrating the full collection into every facet of the venue, the space embodied the transportive design of the collection and let the beauty of nature shine through the simple, modern forms of this evocative space. Thoughtful installations including an entry moment and a structural garden installation were natural extensions of the collection — feeling as if a permanent fixture to the CB2 x Lawson-Fenning home. Music artist Niia performed a backyard-style set amidst the setting sun while guests enjoyed local California hors d'oeuvre and drinks. The editorial-rich experience amplified the uniquely Californian designs and offered guests an exclusive first look at the new collection through an innovative, yet organic experience.

Services

Brand Strategy and Planning 
Creative Direction 
Experiential Design 
Art Direction
Graphic Design 
Custom Fabrication 
Event Management and Production