chandon

Experience Delivered

may 2021

In the spring of 2021, The Gathery worked with Chandon to announce their first foray into a new category of luxurious ‘ready-to-drink’ sparkling aperitifs with the debut of the Chandon Garden Spritz.

Beyond stylish packaging, thematic branding, and the objects found within – we created an experience within a mailer that told a story. Through the revealing of each step, we placed the recipient in the garden in three separate scenarios where they could learn about the brand, the creation of the cocktail and an activity included in turn.

Our story, woven into each gift’s detail, had three components - the mailing box itself, created of compostable green materials, a singular object offering a multitude of storytelling opportunities to learn about the wine, and of course a serving of the ready-to-chill drink.

Services

Brand Strategy and Planning
Creative Direction
Graphic Design
Custom Fabrication and Engineering
Product Development