coach

Rogue Collection Launch

september 2021

Coach launched its latest Rogue collection with a series of in-store events in key markets — from New York and Dallas to Honolulu and Toronto. Inspired by the brand’s legacy as New York’s original house of leather, The Gathery designed a thoughtful touring program that captured the energy of the Big Apple.

While guests got a glimpse of the new collection, DJ talent from Brooklyn-based female music collective Les Filles spun a melting pot of tunes. Breakdancing groups, including WAFFLE Crew, brought New York’s underground vibrancy to life through surprise performances. An undeniably Coach street-food cart paid homage to the iconic hotdog stand and served ‘happy meal boxes’, modeled after the Rogue handbag, that were filled with classic treats from Brooklyn Larder.

Services

Brand Strategy and Planning
Creative Direction
Experiential Design
Art Direction
Graphic Design
Custom Fabrication
Event Management and Production