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photo: Ryan Kobane

photo: Ryan Kobane

HBO


High Maintenance S4 Screening

January 2020


To celebrate HBO’s High Maintenance Season Four premiere, The Gathery created a unique screening experience framed around themes of community and ‘going green’ found in the latest season. Hosted at Mission Chinese in Bushwick, we transformed the space into an unexpected psychedelic greenhouse filled with clever and quirky pot-inspired activities and decor scattered throughout — from a make-your-own bong bar and “munchies” inspired food to colorful bong planters and growhouse installations.

Forgoing the traditional screening setting, guests were invited to join us for dinner and cocktails as we screened the first two episodes from several projection points distributed throughout the venue — a 360-degree ‘sports bar’ viewing experience. A giant topiary dog replaced the staple photobooth bringing FOMO — season four’s four legged character — to life while a garden vignette revealed to guests HBO’s plan to permanently renovate and refurbish a local community garden located at Powers Street Brooklyn opening in 2020.

All activations, decorative elements and takeaways were produced and manufactured out of sustainable or reusable materials.


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