hbo max

Summer Together Experience Delivered

july 2021

Fun fact: More than 14 million children and adults attend camp in the U.S. every summer. So why not bring the nostalgic elements of camp into family rooms? This sentiment led to the summer 2021 creation of a seasonal mailer for HBO Max.

Inside the camp-themed canvas box, recipients found a TV schedule encouraging them to follow along with some of the summer’s biggest on-air highlights. Inside, a branded canvas bag held everything needed to recreate the fun of sleep-away camp right at home; from a modernist fort making kit to tie-dye and friendship bracelets and kick-ball gear.

Our main attraction, the mailer box doubled as the foundation of our DIY camp, offering a sustainable solution for the experience delivered.

Services

Brand Strategy and Planning
Creative Direction
Graphic Design
Illustration
Custom Fabrication and Engineering
Product Development