H&M

H&M Studio Fall Press Trip

August 2018

The Gathery planned and produced an exciting two-day upstate press trip for H&M in advance of the launch of their latest Fall/Winter collection. The line, inspired by the landmark aesthetic of cult series Twin Peaks, and its auteur director David Lynch, dictated the design approach of the experience which included staged social photo shoots, an outdoor garden dinner and a poolside screening.

 Held at Scribner’s Lodge, social influencers arrived at an exclusive showroom where they pre-selected collection items to wear on their dedicated shoots. Locations were curated to ensure the best campaign-quality photography. That evening, guests were welcomed to dinner where an outdoor garden and greenhouse had been transformed into a neo-noir dreamscape. Dinner was followed by a poolside screening of the cult series and camp-inspired desserts. The following morning, guests were driven in vintage vans to Phoenicia Diner for a final meal before heading back to the city. All images were later shared by the influencers augmenting chatter and buzz surrounding the new season drop.

Services

Brand Strategy and Planning
Creative Direction
Experiential Design
Art Direction
Graphic Design
Custom Fabrication
Event Management and Production
Travel Management
Photo Production