st. regis

House of Celebration

november 2022

This November, St. Regis Hotels and Resorts debuted its revamped global holiday entertaining guidelines, The House of Celebration. The Gathery partnered with the heritage brand to bring centuries-old holiday hosting traditions into a new era. The House of Celebration launched with a glistening affair hosted at St. Regis’ landmark New York property.

The Gathery set the stage for cocktail affair by kicking off the season amidst a sparkling setting where timeless rituals became new traditions. Luxurious design, glamorous programming and heightened services amplified the new holiday treatment. Elegant décor and styling created an inspired backdrop as guests discovered what defines a signature St. Regis celebration. Guests explored pointed vignettes inspired by the brand’s rituals — an evening ritual champagne bar, an indulgent midnight supper feast, delectable afternoon tea desserts, and a nightcap of Bloody Mary aperitifs.

The evening culminated with a live jazz performance — and champagne sabering ceremony — led by the inimitable Jeff Goldblum & The Mildred Snitzer Orchestra. To perfectly package the mark of the season, bespoke wrapping paper was designed in partnership with artist, Kate Schelter. Inspired by St. Regis’ legacy and storied rituals, illustrations debuted at the event and will be featured across St. Regis’ exquisite addresses around the world this holiday season.

Services

Brand Strategy & Planning 
Creative Direction 
Experiential Design 
Event Management & Production
Art Direction
Graphic Design