Lanvin

Lanvin Homme x Richard Haines 

may 2016

In commemoration of Lucas Ossendrijver's tenth anniversary at the legendary French house, The Gathery brokered a partnership with celebrated fashion illustrator, Richard Haines, to capture ten iconic pieces designed by Lanvin Homme’s creative director.  Exhibited at the brand’s Uptown menswear store, the month-long exhibition kicked off with an intimate cocktail party featuring an atelier tended by the artist. Throughout the evening, guests were encouraged to step into the studio where Haines’ sketched their portrait’s in his recognizable and free-flowing style. Subjects received digital copies of their art pieces while one lucky shopper took home a fine print original.

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Brand Strategy and Planning
Creative Direction
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