Le Meridien

2020 New York
Design Immersion

November 2019

Le Méridien embraces a timeless-chic heavily influenced by mid-century design, its rich French heritage, and the cultural nuances that collectively create its recognizable and unmistakable aesthetic. For the brand’s 2020 New York Design Immersion we invited select media and influencers into the brand’s design studio transforming Manhattan’s culinary Midtown hotspot, The Lobster Club, into an immersive atelier. During cocktail house, attendees discovered firsthand the materials, fabrics, fixtures and mood boards that embodied the brand’s reinvigorated design approach and upcoming hotel openings.

Halo properties such as Le Méridien Batumi, Le Méridien Ile Maurice and Le Méridien Dania Beach Ft. Lauderdale were brought to life through a series of vignettes and through our menu which was curated to replicate both global perennial brand programs and specialties found in each sought-after destination.

A lively mod-inspired band, a brief design presentation and charming takeaways completed the festivities reminding guests of Le Méridien’s core promise of savouring the good life. 

Services

Brand Strategy and Planning
Creative Direction
Experiential Design
Art Direction
Graphic Design
Custom Fabrication
Event Management and Production
Casting and Styling
Talent Management
Photo and Video Production