Le Meridien

Dania Beach Opening

February 2020

Le Méridien Hotels unveiled its latest addition to their expansive global portfolio with the debut of Le Méridien Dania Beach at Ft. Lauderdale Airport. The dual-activation experience included an intimate VIP dinner and a grand opening celebration that re-introduced guests to Le Méridien’s design evolution and immersed attendees in the glamour of travel.

To generate excitement amongst media, influencers, and VIPs, The Gathery was tasked to bring the property’s design narrative to life through a theatrical evening of entertainment. Influencing our creative vision were the diverse elements that came together in the distinctive design of the Fort Lauderdale property inspired by indigenous touches of the Floridian destination. The history, physical and social aspects of this unique location, translated into aspirational and elegant hotel environments, were complimented by engaging design-driven touch points, social-worthy activations fit for sharing, curated B&F service and sultry live performances from global music partner, Nouvelle Vague with an alluring opening number from Folies Bergere-inspired dancers. 

Services

Brand Strategy and Planning
Creative Direction
Experiential Design
Art Direction
Graphic Design
Custom Fabrication
Event Management and Production
Casting and Styling
Talent Management
Photo and Video Production