W Hotels

L.E./Miami — Pride Dinner

june 2023

W Hotels returned to South Beach for the annual L.E/MIAMI trade show. This year, W Hotel’s invited select media to a timely dinner that unveiled their global 2023 PRIDE campaign, Take a Stance. Hosted at a gallery in Wynwood, The Gathery brought the campaign to life through a visually impactful dining experience that offered a glimpse behind the lens.

Film and digital selects were displayed in a 360-degree gallery showcase as a monochromatic wash of the room emulated the campaign’s content. At center, guests were invited to take a seat in one of the campaign’s iconic folding chairs. At each table, dinner menus featured the campaign’s poetic manifesto, inviting guests to join W and share what they stand for. As the global campaign video debuted, the evening ignited in thought-provoking conversation and celebration of our shared community.

Services

Brand Strategy and Planning 
Creative Direction 
Art Direction
Graphic Design
Event Management and Production