Marriott International

Milux Centurion Lounge

December 2019

Stemming from the successful design and programming of the inaugural MILUX Beach House in Laguna Beach that captured the luxury lifestyle offered by the Marriott International’s expansive portfolio, The Gathery produced a scaled expression of the initiative bringing Marriott International's hospitality to valued American Express card members. Launching at LaGuardia’s American Express Centurion Lounge the pop-up highlighted eight individual hotel brands through engaging rotating programming.

Mining some of the materials, decorative elements and design motifs originally created, we edited elements to be additive to the airport lounge experience. From giveaways inspired by travel to morning juice and early evening cocktail rituals, travelers got a taste of the Marriott lifestyle before boarding their flights. 

Services

Brand Strategy and Planning
Creative Direction
Experiential Design
Art Direction
Graphic Design
Custom Fabrication
Event Management and Production
Talent Management
Photo and Video Production