Mayors & Watches of Switzerland

Holiday 2020 Campaigns

November 2020

For the 2020 Holiday season, The Gathery partnered with landmark jewelry company Mayors and Watches of Switzerland to develop a compelling campaign that appealed to its wide customer base while celebrating the brands' commitment to craftsmanship and design.

Referencing Andy Warhol’s polaroid assemblages, The Gathery captured Mayor’s exclusive diamond collection with vibrant and alluring ornaments that enriched their their sparkle and fire. The eye-catching campaign was developed to generate a fresh new look to festive season through diverse channels ranging from in-store installations, out-of-home, social media and Mayor’s coveted holiday gift guide.

For Watches of Switzerland, a omni-channel gift guide was designed to celebrate the luxury timepiece company's partnership with contemporary visual artist Olivia Steele, who works with neon glass light in the form of notable phrases. Pairing Olivia’s work with hand-select timepieces, the gift guide provided an electric and fresh take on the traditional watch catalogue.

Services

Creative Direction
Art Direction
Graphic Design
Photo and Video and Production