Mionetto

Il Passaporto Series

August 2022

Building on the success of the Apericena Series, Mionetto’s 2021 multi-disciplinary marketing campaign, the award-winning Prosecco brand partnered with The Gathery to develop a program that would broaden Mionetto’s audiences by touching consumers and accounts across key North American markets. The result was the creation of the Il Passaporto Series.

Led by the sentiment of owning the century’s tradition of the pre-dinner Aperitivo, the campaign took shape as a unique ‘Passaporto’ that unlocked special Italian-inspired experiences. Kicking-off in East Hampton, attending guests were invited to collect their passports and inaugural stamp upon signing up for the program. Hosted at a private home in the tony summer destination, our design was driven by the brand’s passion pillars - origin and heritage, quality, taste and versatility and style. Guests sipped on three different Italian city themed cocktails, enjoyed traditional cicchetti bites and contagious tunes spun by DJ Mei Kwok on a beautiful summer evening. The program will now unlock unique experiences that bring Mionetto’s ‘Italian Zest’ to different cities in 2023.

Services

Brand Strategy & Planning 
Creative Direction 
Experiential Design 
Art Direction
Graphic Design 
Custom Fabrication 
Event Management & Production
Video & Photo Production