pamos

Lifestyle Campaign

May 2021

Unlike other brands in its category, Pamos comes to market proposing a new lifestyle, merging the allure of cocktail culture and the ease and wellness of cannabis. As the brand prepared to expand their retail presence, The Gathery was tasked to creative direct and produce a suite of new lifestyle assets that captured the brand’s promise and values. Steeped in and led by the brand’s unmistakable identity, we worked collaboratively to build a compelling universe bound to peak consumer curiosity.

In addition to the campaign work, The Gathery was tasked to develop and produce a variety of in-store merchandising and photo displays that expressed the essence of the brand while educating consumers on the latest product to ultimately generate curiosity and sales.

Designed to be composed singularly or as collective assemblages pending use occasions, we aimed to create unique objects that felt collectible and that spark approachability and recruitment.

Services

Brand Strategy and Planning
Creative Direction
Graphic Design
Illustration
Image Retouching
Point of Sale and Retail
Custom Fabrication
Product Development
Video and Photo Production