playboy

Surreal Ball

December 2021

Playboy Group joined the world’s most influential tastemakers and cultural enthusiasts for their yearly migration to South Beach for Miami Art Week, throwing an over-the-top ball inspired by Salvador Dalí’s 1973 photoshoot.  

Timed with Playboy’s launch of Big Bunny, the brand’s newly minted private jet, and the celebration of art in Miami, The Gathery combined surrealism’s ability to revolutionize the human experience with Playboy’s forward-thinking and disruptive brand filter.

The ever-so-classic Casa Tua was transformed into an extravagantly bizarre and sensual playground where guests were transported to a new, mind-bending reality. Throughout the night guests were awe-stricken by unexpected surreal interventions brought to life through four art installations, thematic styling and curated talent.

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