W HOTELS

Pride Campaign: Take a Stance

FEBRUARY 2023

From the inception of the Queer liberation movement, the LGBTQAI+ community has always stood for something — for the right to be who they want to be, to love who they want to love. Inspired by this sense of individuality commonly expressed as a unified battle cry, The Gathery conceptualized, designed, and produced a poignant Pride campaign for W Hotels.

Take a Stance, photographed by Deon Hinton, looked to amplify the voices of individuals from around the world while beckoning connected travelers to share their values through a multi-layered campaign. The initiative further expressed the brand’s fresh point of view through eye-catching content manifested across multi-media channels reaffirming W Hotels as a welcoming and safe space to all.

Services

Brand Strategy and Planning 
Content Creation
Creative Direction 
Experiential Design 
Art Direction
Graphic Design
Visual Merchandising