PopSugar Playground 2019
PopSugar’s second annual tent-pole initiative engaged once-again a millennial-minded, female audience with a one-of-a-kind playful exposition where there was something for every woman. Elevating the design year-over-year, The Gathery created a gradient-based graphic suite that transitioned seamlessly from web to live experience. Stripes emanated, intertwined and revealed that they are indeed made of rainbows - this year’s signature design anchor.
Two stages, color-coordinated lounges, numerous food stations, a PopSugar shop, and an epic rainbow swing were almost rivaled by the 29-sponsored consumer activations from brands including Nine West, Kohl’s, Samsung, Wendy’s and GLAAD.
Brand Strategy and Planning
Event Management and Production