H&M

Rabanne Pre-Shop Launch

November 2024

The H&M Rabanne collection is the latest installment of H&M’s celebrated designer collaboration series. In collaboration with The Gathery, H&M launched the vibrant collection of shimmering show-stoppers reminiscent of Paco Rabanne’s iconic and intricate designs imbued with a contemporary urban ease that Rabanne’s Creative Director, Julien Dossena, has since mastered.

Informing the experiential design of the pre-shop event, chic metal mesh and glittering sequins were blended to create custom staging for unique pieces for womenswear, menswear, and H&M Home. Featured activations included a champagne tower fountain by Pinch Food Design, a tech-forward photo booth powered by The Self Portrait Project, passed bites inspired by the shapes and colors from the collection, and elevated floral design bringing a glamorous ‘70s pool party vibe to the H&M retail experience and the event design.

Services

Brand Strategy & Planning
Creative Direction
Experiential Design
Print & Digital Copywriting
Graphic Design
Event Management & Production