St-Germain

Fleuriste St-Germain

august 2021

Taking the construct of a flower shop, Fleuriste St-Germain, made meaningful moments bloom for consumers  and influencers with a weekend long pop-up inspired by the French tradition of the cultural Salon. Unlike a typical floral boutique, the imaginative space took cues from retail design – like fragrance labs, concept stores and coffee shops – to create a variety of  activities for visitors. Windows featured the brand’s charming peek-a-boo construct showcasing live dancers. Product displays and a central bar highlighted elements of cocktail culture, while flowers were playfully plucked for guests as takeaways adjacent to a curated gallery installation of curious objets. 

Each day participants’ passions were demonstrated through timed shows featuring talented dancer James Whiteside and fashion designer Laura James. Focusing on the intersection of fashion, style, and the performing arts, programming honored and celebrated two industries hard-hit by the pandemic and prepared audiences for a return to brighter times ahead.

Services

Brand Strategy & Planning
Creative Direction
Art Direction
Graphic Design
Custom Fabrication
Experiential Design
Event Management & Production